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Premium Flooring Solutions near Gaylord, Michigan

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Locally Owned & Trusted Flooring Experts in Gaylord, Michigan

Welcome to Phil’s Direct Flooring, Inc., your trusted local source for high-quality, affordable flooring in Gaylord, MI, and surrounding areas. Owned and operated by Phil Smith, we take pride in offering personalized service, expert guidance, and competitive pricing—all without the high overhead costs of big-box retailers.

Whether you’re renovating your home, upgrading your business, or building from scratch, Phil’s Direct Flooring provides top-tier flooring solutions tailored to your needs.

📍 Showroom Location (By Appointment Only):
3687 Old US Hwy 27 S, Gaylord, MI 49735

📞 Call Today for a in-home Consultation or to book an appointment at our showroom!

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Premium Flooring Solutions near Gaylord, Michigan

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Why Choose Phil’s Direct Flooring?

✅ Affordable Pricing Without Compromising Quality

As a locally owned business with low overhead, we pass the savings directly to you—delivering premium flooring at unbeatable prices.

✅ Personalized Service & Expert Advice

Phil works directly with homeowners and contractors to ensure you get the perfect flooring for your space, style, and budget.

✅ Wide Selection of Flooring Options

From luxury vinyl plank (LVP) and laminate to hardwood, tile, and carpet, we source durable, stylish flooring to match any aesthetic.

✅ Serving Gaylord & Northern Michigan

Proudly based in Gaylord, MI, we cater to residents and businesses across Otsego County, Traverse City, Petoskey, and beyond.

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Our Flooring Services

🛠 Residential & Commercial Flooring

  • Hardwood & Engineered Wood – Timeless elegance with lasting durability.
  • Luxury Vinyl Plank (LVP) & Laminate – Water-resistant, scratch-proof, and budget-friendly.
  • Tile & Stone Flooring – Perfect for kitchens, bathrooms, and high-traffic areas.
  • Carpet & Area Rugs – Soft, cozy, and available in countless styles.

🔧 Professional Installation & Consultation

Phil ensures a seamless installation process, whether you’re tackling a single room or an entire property.

💡 Free Estimates & Flexible Appointments

We offer no-obligation quotes and accommodate your schedule with by-appointment showroom visits.

Frequently Asked Questions

What flooring options work best for Northern Michigan’s climate?

Our most popular choices for Otsego County homes include waterproof luxury vinyl plank (LVP) that withstands snow and moisture, durable laminate resistant to temperature swings, and engineered hardwood specially treated for humidity changes. For lakefront properties near Otsego Lake, we recommend marine-grade materials with mold-resistant underlayment.

How does your pricing compare to big box stores in Gaylord?

By operating from our Gaylord showroom at 3687 Old US Hwy 27 S with lower overhead, we typically save customers 20-40% compared to national retailers. We pass these savings directly to you while providing superior materials and personal service from owner Phil Smith.

Do you service areas outside Gaylord?

Yes! While based in Gaylord, we proudly serve all of Otsego County including Vanderbilt, Waters, and Johannesburg, plus surrounding communities. Many customers visit our showroom from Lewiston, Atlanta, and other Northern Michigan towns.

What’s included in your professional installation service?

Our Gaylord-based installation crews handle everything from subfloor preparation to final cleanup. We include moisture testing (crucial for Michigan basements), proper expansion gaps for seasonal movement, and a thorough walkthrough. All installations come with our quality guarantee.

Have more questions? Call our Gaylord flooring experts at (989) 732-7283 for honest, local advice about your project!

“A Trusted Name in Northern Michigan for Well Over Two-Decades!”

Phil Smith

CEO, Phil’s Direct Flooring, Inc

Suppliers We Work With

At Phil’s Direct Flooring Inc, we never cut corners—quality is our foundation. From the moment you walk through our doors to the final installation, we’re committed to delivering exceptional service and long-lasting results. We believe your floors should be built to last, which is why we work exclusively with the most trusted and respected brands in the flooring industry.

Our partners are carefully selected for their proven durability, innovative designs, and industry-leading warranties. Whether you’re looking for luxury vinyl, hardwood, tile, carpet, or laminate, you can trust that every product we carry meets the highest standards of performance and style.

We take pride in doing things the right way, not the easy way—because your home or business deserves nothing less. When you choose Phil’s Direct Flooring Inc., you’re choosing craftsmanship, integrity, and flooring solutions you can stand on with confidence.

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📍 3687 Old US Hwy 27 S, Gaylord, MI 49735

📞 Call to Schedule Your Appointment

(616) 250 4900

Phil’s Direct Flooring is committed to excellence, affordability, and customer satisfaction. Let us help you transform your space with beautiful, long-lasting floors—contact us today!

Visit Our Gaylord Showroom Today!

Phil’s Direct Flooring is committed to excellence, affordability, and customer satisfaction. Let us help you transform your space with beautiful, long-lasting floors—contact us today!

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