Your Trusted Flooring Expert in Gaylord, MI
Locally Owned & Operated – Proudly Serving Northern Michigan for Over Two-Decades
A Trusted Name in Northern-Michigan for Over Two-Decades!
At Phil’s Direct Flooring, Inc., we believe that great flooring starts with honesty, quality, and personalized service. Founded by Phil Smith, our Gaylord-based company is built on the principle of delivering premium flooring solutions at affordable prices—without the high markups of big-box retailers.
As a small business with low overhead, we focus on what matters most: you. Whether you’re a homeowner, contractor, or business owner, we provide expert guidance, top-tier materials, and professional installation to ensure your floors look stunning for years to come.
📍 Showroom Location (By Appointment Only):
3687 Old US Hwy 27 S, Gaylord, MI 49735
📞 Contact Phil Today for a Free Consultation!
Meet Phil Smith – Your Local Flooring Specialist
Meet Phil Smith – Your Local Flooring Specialist
Phil’s passion for flooring began over 20-years ago when he saw how often homeowners and businesses were overcharged for subpar materials and installation. With decades of experience in the industry, he decided to create a customer-first flooring company that prioritizes:
✅ Transparent Pricing – No hidden fees, just fair, competitive rates.
✅ Hands-On Service – Phil works directly with you to find the best flooring solution.
✅ Quality You Can Trust – We source durable, stylish flooring from reputable suppliers.
✅ Community Commitment – Supporting Gaylord and Northern Michigan with reliable, honest service.
Phil’s hands-on approach means you get personalized attention from start to finish—something you won’t find at corporate chains.
Why Choose Phil’s Direct Flooring?
Locally Owned & Operated, We Stand Behind Everything We Do!
🏡 Locally Owned & Operated in Gaylord, MI
We’re not a faceless corporation—we’re your neighbors. When you work with us, you support a true Northern Michigan small business.
💰 Affordable Pricing Without Sacrificing Quality
By keeping overhead low, we offer better prices than big-box stores while delivering superior materials and craftsmanship.
🛠 Expert Flooring Knowledge & Professional Installation
Phil’s years of experience mean you get the right flooring for your needs, whether it’s waterproof LVP for a basement, elegant hardwood for a living room, or durable tile for a commercial space.
📆 Flexible Scheduling & Personalized Attention
We know life gets busy—that’s why we offer by-appointment showroom visits and work around your schedule.
Our Commitment to Gaylord & Northern Michigan
Phil’s Direct Flooring is proud to be part of the Gaylord, MI community. We serve homeowners and businesses across:
- Otsego County
- Traverse City
- Petoskey
- Cheboygan
- Houghton Lake
- And the surrounding Northern Michigan areas
Whether you’re remodeling, building new, or just need a flooring refresh, we’re here to help with honest advice and exceptional service.
“A Name Known & Trusted Across the State”
Phil Smith
CEO, Phil’s Direct Flooring, Inc
Suppliers We Work With
At Phil’s Direct Flooring Inc, we never cut corners—quality is our foundation. From the moment you walk through our doors to the final installation, we’re committed to delivering exceptional service and long-lasting results. We believe your floors should be built to last, which is why we work exclusively with the most trusted and respected brands in the flooring industry.
Our partners are carefully selected for their proven durability, innovative designs, and industry-leading warranties. Whether you’re looking for luxury vinyl, hardwood, tile, carpet, or laminate, you can trust that every product we carry meets the highest standards of performance and style.
We take pride in doing things the right way, not the easy way—because your home or business deserves nothing less. When you choose Phil’s Direct Flooring Inc., you’re choosing craftsmanship, integrity, and flooring solutions you can stand on with confidence.
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Visit Us in Gaylord or Schedule a In-Home Consultation
📍 Showroom Address (By Appointment Only): 3687 Old US Hwy 27 S, Gaylord, MI 49735
📞 Call Phil Directly: (989) 732-7283
✉ Email: Phil@philsdirectflooringinc.com
🌐 Social Media: Phil’s Direct Flooring, Inc. | Gaylord MI